Full Job Description

Get creative and help us build our business. Oversee social media, work on creative graphic design, and work on marketing strategy with the marketing manager and director of sales & marketing for the Fifty/50 Restaurant Group. This role will focus heavily on in-store initiatves, creative strategies, and guest interaction on social media. Successful candidates will bring fresh ideas and excitement to our brands and have a strong ability to excite our employees as well as the public to create enthusiasm around our establishments.

Essential Functions

• Manage social media accounts and generate creative, original content on various platforms including but not limited to Facebook, TikTok, and Instagram for assigned brands and locations
• Manage editorial calendars and outline monthly content plan including event promotions, staff highlights, new menu items, etc.
• Work on development, execution, optimization, and reporting of full multichannel social media campaigns to meet divisional and store business goals
• Liaise with Leadership, General Managers and Executive Chefs to determine store priorities and real-time social media needs
• Monitor ad responce to guest comments, reviews and messages in a timely manner, determined by industry and customer service best practices
• Create, monitor and optimize paid social media initiatives, using strategic targeting and budgeting practices to maximize impact and minimize cost
• Analyze metrics weekly, monthly and annually in order to optimize posting and ad spending, educating teams on findings
• Coordinate photoshoots and video filming segments for turnkey social media opportunities, and long tail marketing campaigns
• Respond to press requests from media
• Maintain availability to work a variety of days and shifts (including weekends and nights)
• Safely and effectively use and operate all necessary tools and office equipment
• Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
• Ability to multitask calmly and effectively in a busy, stressful environment
• Work in a confined, crowded space of variable light, noise and temperature levels
• Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties

• Post social media content meeting the weekly minimum per week / per location
• Assist Marketing team in creating content for special events
• Develop, coordinate, attend and capture social media at events with restaurant management as needed
• Coordinate graphic design and photography to create digital and printed marketing materials
• Assist with updating websites with new menus, events, etc.
• Proficiency in the use and operation of all necessary tools and equipment including MS Word and Excel
• Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
• Get along well with others and act as a team player
• Other duties assigned as needed