Job description

Partner Marketing Director needed for a contract opportunity with our client in Silver Springs, MD

• 6-month contract
• $57.69/hr rate
• Must provide proof of vaccination
• Must have the legal right to work in the United States

Position Summary:
The Director, Partner Marketing role is responsible for leading the development of strategic and innovative multi-platform marketing initiatives that support Domestic Distribution objectives, network goals, and the key priorities of distribution partners in the cable, satellite, and telco communities. Serves as marketing lead for assigned portfolio of networks, as well as liaison for client Local Ad Sales units. This position has oversight of the affiliate loyalty incentive program and the affiliate website.

Key Responsibilities:

• Identify and evaluate key marketplace trends and seek opportunities to create unique partnerships and marketing offerings that drive value for both our company and distribution partners in order to maintain a competitive leadership position in the marketplace.
• Work with the VP of Partner Marketing to support all major network programming initiatives by developing creative marketing strategies and campaigns that drive distribution goals, enhance brands with distribution partners/viewers and deliver tune-in to help drive ratings.
• Manage vendor relationships and the roadmap for the affiliate website. Define website strategy and oversee enhancements and updates, from inception to build (including design, development, QA, and content management strategy). Continuously refresh content/design strategies to provide ongoing value to site visitors. Manage integration projects.
• Responsible for the affiliate Real Rewards loyalty incentive program. Plan, sell-in and administer key promotional programs as well as the ongoing evergreen program in an effort to drive unpaid media value for programming priorities. Oversee planning and ongoing monitoring of the program.
• Provide strategic thinking and leadership insight to help bolster our position in renewal negotiations. Devise marketing plans and tactics that showcase the portfolio’s brand strength and value through a variety of marketing channels, for value-building and dispute phases.
• Lead and execute multi-faceted marketing campaigns and affiliate-facing promotional materials that meet the business needs of Domestic Distribution and our affiliates. Have a thorough knowledge of each distribution partner’s marketing priorities and challenges in order to understand how best to leverage assets. Devise marketing plans to serve affiliates’ local ad sales business in support of all major network programming initiatives. Manage partner relationships at the regional and local levels.
• Supervise the work of the Marketing Coordinator of Partner Marketing.
• Oversee affiliate communications including newsletters, toolkits, and Real Rewards promotions. Participate in the development of customized sales tools and client presentations to drive partner engagement efforts and brand affinity.
• Build proactive, collaborative relationships with internal and external stakeholders and vendors/agencies in order to optimize and ensure partnership and clear lines of communication for the prioritization, development, execution, measurement and merchandising of partner marketing campaigns.
• Develop and maintain a thorough understanding of the local and national marketing strategies for affiliate products and services including but not limited to basic cable, digital cable, high-definition, video-on-demand, online, TV Everywhere, Spanish-language, broadband, telephony, etc.
• Direct execution of special projects as assigned by senior management, based on current distribution goals.
• Continually merchandise all key marketing activity to senior management both internally and externally.

Requirements:

• 4-year degree required; MBA and experience in brand management and multiplatform marketing a plus
• 8+ years of experience in marketing, sales, and/or account management with 4+ years in a client-facing role; cable television experience strongly preferred
• Background in partner marketing strategy, marketing loyalty programs, promotions, budget management, and account management
• Ability to think strategically, assess opportunities, and translate business objectives into actionable marketing campaigns that deliver measurable results
• Thorough working knowledge of the cable television industry including programmer/affiliate relationships, marketing practices, and business trends
• Must be an innovative thinker with excellent presentation and communication (internal/external and written/verbal) skills
• Strong interpersonal skills with ability to work in a team environment and manage at all levels of a matrix organization
• Candidate should be a strong leader with core competencies in project management, attention to detail, managing diverse workload under tight deadlines and team development
• Must have the legal right to work in the U.S.

Apply Now! #IND-SA
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Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities [1]to contact us if you are an individual with a disability and require accommodation in the application process.

Links:
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[1] https://www.yoh.com/applicants-with-disabilities
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